Jason Russell was unfortunately hospitalized yesterday suffering from exhaustion, dehydration, and malnutrition. He is now receiving medical care and is focused on getting better. The past two weeks have taken a severe emotional toll on all of us, Jason especially, and that toll manifested…
This is a release from the Invisible Children’s CEO in response to co-founder Jason Russell’s arrest for lewd acts and vandalism. Seems like a stretch to blame dehydration.
Life’s Little Victory of the Day: Sainsbury’s announced today that it was bowing to social network pressure, and renaming its tiger bread “giraffe bread” per Lily Robinson’s suggestion.
The three-year-old wrote the supermarket chain last year to ask why tiger bread is called tiger bread, suggesting it be renamed “giraffe bread” to better match its appearance.
Customer service manager Chris King wrote Lily back to explain that the bread was named by a baker long ago who “thought it looked stripey like a tiger.” However, King sided with Lily, calling her renaming idea “brilliant.”
After thousands of social network users hopped aboard the Giraffe Bread Express, the company caved and decided to move forward with the name change.
“In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes,” said Sainsbury’s in a statement.
Congrats everybody. We did it.
[bbc / thanks sam!]
This, my friends, is awesome.
Here’s a social media cheat sheet. My hope is that if you are using these platforms, you don’t need this….but here it is for those who need to explain these platforms to others easily. ;)
Goodbye Winter Break, I’ll Miss You!
Winter break is quickly fleeting (don’t leave me, I love you!) But, before Frosty completely melts away, I want to take a moment to regroup and set some goals that will help me to have another successful semester.
Network More: I would like to attend more professional IABC meetings to build better relationships with professionals in Orange County. Last semester, I went to all but one of the networking events, but I was still getting the feel for how things worked. Now, armed with confidence and business cards, I feel ready to take charge and mingle with these people who have the knowledge and connections to get me where I want to be.
Read More: More Specifically, read more non-required reading. I know this is going to be difficult with all my textbook assignments for classes, but I want to make some time (sorry Real Housewives of everywhere!) to read some of the books being recommended leaders in the PR and social media fields. They have first-hand knowledge of what is relevant to the industry and while school tries to provide a solid foundation, some of what they teach will, by their own admission, be obsolete by the time I graduate. It’s just the nature of learning such a dynamic field as PR and I want to stay ahead of the curve. Currently reading: Fascinate by Sally Hogshead.
Sleep More: I think I could really benefit from utilizing the power of sleep. Currently, I’m averaging 4 or 5 hours of sleep every night and this is no longer sustainable. I’ve read countless articles linking a healthy 8-hour slumber to weight loss, increased focus, and an overall better mood. I should also use this as an excuse to buy a new mattress.
What are some of your goals for this semester?
My Favorite Social Media Campaign of the Holiday Season: Grouponicus
One of my favorite social media strategies this holiday season comes from Groupon. Groupon has developed this “brand-new ancient wintertime holiday” called Grouponicus. This holiday originated in a magical realm of Winterland which is governed by Groupo The Bird. Other characters of Winterland include: Grippo the Hippo, The Leaf Man, King Frog, and The Gorps just to name a few.
Everyday, Groupon posts a new paragraph or so, which they refer to as "Grouponicus Lore" , about Winterland and its inhabitants. Most exciting, however, is that everyday @GroupoTheBird tweets out a contest for a chance to win $100 Groupon Bucks. The contests are easy enough for people to participate with minimal effort. Here’s an example tweet:
Achoo! The Gorps have a cold. What holistic cold-remedy should they try? The winning suggestion to #GrouposCold will win $100 Groupon bucks!— Groupo (@GroupoTheBird) December 15, 2011
and winning submission was:
As you can see, the voice of the Grouponicus Lore and Groupo the Bird are consistent in their zaniness and quirky spirit. Both adjectives accurately describe Groupon’s core culture and voice. I think this is what makes this campaign so effective. By adhering to a single voice, all the relationships built during Grouponicus (3,564 followers + many more contest participants) transfer into relationships with Groupon. Most of their contests get followers to create original content such as drawings, Haikus, or videos that promote Grouponicus. Here is a submission to a their “Grouponicus Tradition Video Contest”
It’s amazing how they are able to inspire such creative brand content from fans. I hope we can get more data on the Grouponicus campaign once it’s over. If you haven’t celebrated Grouponicus yet, I would recommend you follow @GroupoTheBird as there still are a few more days of $100 contests!
General Eric Shinseky
Welcome to my Tumblr! I am a PR student at CSUF. My posts vary in topics, but often include: Public Relations, Social Media, Marketing, Tea, and Life.